The ASICS name, which comes from the Latin for ‘A Healthy Soul in a Healthy Body’, is synonymous with excellence in sports wear. Over the past 50 years, the ASICS brand has forged a reputation as an industry leader in terms of both innovation and performance.
The ASICS stable of running shoes are the footwear of choice for casual runners, weekend warriors and professional athletes the world over. Of course, this doesn’t happen by chance. At the ASICS Research Institute of Sports Science in Kobe Japan, top scientists, coaches and athletes work together to produce the perfect running shoe.
In recent years, ASICS have introduced such game changing innovations as gel cushioning, Dymanic Duomax support and Heel Clutching System technology to bring to market shoes that are more comfortable, more streamlined and more performance oriented than anything the running shoe market seen before.
Popular models: Kayano, Nimbus, Cumulus, GT-2000, GT-1000, Netburner, DS Trainer and DS Racer
Reading: What Asics shoe is best for me? Do what you love and avoid injury